The Ricky Gervais podcast is now pay for play:

The first run of 12 episodes was sponsored by UK newspaper the Guardian and were free to download via iTunes. Following on from the success of the show, the second run of episodes will be hosted on Audible.com and will be accessible only to those who’ve paid a subscription fee.

An Audible subscription to the show will cost $7 a month in the US and £4.50 a month in the UK. For the money, you’ll get four half hour shows.

Soooo, who’s gonna be paying? I wonder how much of it gets to Gervais and team?