UPDATE: The Starbucks in Exchange Sq., Hong Kong passed. They had the Fair Trade coffee.
I’ll be trying the Starbucks Challenge later.
Regardless of politics, most of us agree on one thing: If a company makes a promise, it should stick to it.
According to its own policy (PDF), Starbucks will make fair trade coffee for you, any day of the week, in the 23 countries it is licensed to including: Australia, Austria, Canada, China, Germany, Hong Kong, Japan, Korea, Malaysia, New Zealand, the Philippines, Spain, Switzerland, Taiwan, Thailand, the U.K. and the U.S.
But just how easy is it to get a fair trade coffee in a Starbucks in one of those countries?
We aim to find out.
Join the challenge:
1) Simply visit your local Starbucks and ask: “Could I get a cup of fair trade coffee?”
2) Tell us what happened next.
My mate had a quick read:
“In fiscal 2003, when prices for commercial-grade Arabica coffee ranged from $0.55-$0.70 per pound, Starbucks paid an average of $1.20 per pound for all our coffee.”
Can anyone else see the conversation going like this:
“Crap we forgot to close out that long Arabica coffee future we had and got filled on 100,000 pounds at $1.20.”
“Bugger, give it to the marketing dept and see if they can spin it somehow.”
Soooooo cynical.
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